Ad Templates

Creating a New Template

Click + New Ad Template to open the creation window.

You’ll need to define:

• Template Name

• Ad Platform (Meta by default)

• Ad Account (optional — toggle Account-specific template ON or OFF)

• Attributes to include — select one or more from the dropdown list (15+ options available)

Why use Ad Templates?
Ad Templates are ideal for teams managing multiple brands, recurring campaigns, or A/B tests. They help standardize ad setups, reduce copy-paste mistakes, and ensure consistent messaging across launches.

Selecting Attributes

In the attributes dropdown (15+ options), you can include one or more creative elements, such as:

• Primary Texts

• Headlines

• Descriptions

• URL Params

• Destination URL

• Product Set ID

• Leadgen Form ID

The Account-specific template toggle limits visibility to that ad account only.
Turn it off if you want to reuse the same template across multiple ad accounts.

Once attributes are selected, each section expands to let you add values (for example, multiple Primary Texts).
These will be saved and automatically reusable in future campaigns.

When ready, click Create Template to save.
Your new template will appear in the main Ad Templates list.

Accessing and Filtering Templates

All existing templates can be found under Launch → Ad Templates in the left-hand navigation panel.

On the Ad Templates page, you can:

• Filter templates by ad account

• Search templates by name

• Create a new template using the + New Ad Template button

You can Edit, Duplicate, or Delete any template directly from the Ad Templates list using the icons in the Actions column.

Best practices

• Keep naming consistent across templates (e.g. “Black Friday 2025 Headlines”)

• Review templates quarterly to remove outdated creatives

• Use shared (non-account-specific) templates for global campaigns

• Combine templates with the Bulk Apply action to quickly update large sheets

Creating a Template from an Existing Item

You can also create templates directly from existing ads in a Launch Sheet.
Click the Create Template from Item icon in the Actions column to save that ad’s creative fields as a new reusable template.

Applying a Template

To apply a saved template, select one or multiple ads in your sheet and go to Bulk Actions → Apply Template.

Choose a template from the dropdown.
You’ll see a Template Preview showing which attributes will be applied.
You can also Edit, Duplicate, or Delete the template directly from this window.