Launch is expanding beyond Meta. This update introduces early access to TikTok Launch, plus improvements to help teams build and scale campaigns more efficiently.

🔥 TikTok Launch V1 (Early Access)

You can now launch and manage TikTok campaigns directly from Kitchn, using the same structured workflow you already trust for Meta. TikTok Launch lets you plan, build, and publish campaigns in one place, without jumping between tools or rebuilding setups from scratch.

You can duplicate campaigns and ad groups, choose supported TikTok ad formats, and create app or Instant Page ads with built-in validation. The goal is to reduce setup friction while keeping full control over structure and consistency.

Why this is great?

• Reuse proven campaign and ad group structures instead of rebuilding everything

• Duplicate setups across markets or tests in seconds

• Catch errors early with validation before upload

• Keep all your launches in one unified workflow, alongside Meta

This is an early access V1 and we’re improving it every day. We already have a small group of teams using it, and we’d love to open it up to more real-world use cases.

If you’d like early access to TikTok Launch, reach out to us at [email protected] 💬

Bulk Edit in column headers now works for TikTok in the same way you already use it for Meta. You can edit supported fields directly from the column header, apply changes across multiple rows, and keep your structures consistent without repetitive manual updates.

This is especially useful when adjusting live tests, rolling out changes across markets, or cleaning up drafts before launch.

✨ Improvements

Placement customization info is now surfaced directly in the creation flow, making it clearer how placements behave before publishing. Learn about avoiding common mistakes here.

Unlimited Ads per Sheet
Say goodbye to the 300-item limit. We’ve unlocked truly unlimited Launch Sheets, so you can manage large-scale accounts in one place.

Small Fix

• Exported data from the launch sheet now includes column headers to make downstream analysis easier

🧪 Alpha - In Progress

We’re continuing to test new Launch Sheet capabilities built for faster scaling and smarter naming systems:

• Account Analytics: Ads Published per Month 🔥
  We’re tracking the number of ads published per account each month.
  This gives teams clearer performance insights reporting tied to creation volume and usage of Kitchn.

  

If you’d like early access to test these features, reach out to us! 💬